BMW | Scadpro
Project | 10 weeks
Roles
Visual Designer
UI Design
Team
Giovanny Lares, Shawn Barr, Zoë Zindash, Miao Hu +10
Tools
Figma, Figjam, Photoshop,
I was part of a team of 25 students. We created innovative design solutions that matched BMW’s brand vision.We collaborated with BMW executives to ensure every detail met their expectations, from concept to final presentation.
00. Timeline
Project Overview
BMW partnered with SCADpro to explore new opportunities in XR, VR, and AR. Our team was tasked with developing an innovative XR concept and creating a marketing campaign to support it.
I was part of a 25-student team. We developed design solutions aligned with BMW’s brand vision and collaborated closely with BMW executives to ensure every detail met their standards, from initial concepts to final presentations.
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As Design Co-Lead, I guided the design team, supported visual decision-making, maintained design consistency, and ensured our work remained clear and effective. This role strengthened my leadership and teamwork skills in a fast-paced, client-driven environment.
Reflection
Throughout the project, I learned how to balance creative vision with clarity. I maintained a cohesive design language and encouraged my team to explore strong and original ideas. Collaborating with BMW executives taught me the value of precision, clear communication, and intentional design choices when presenting work to a client.
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Leading in a fast-paced environment strengthened my ability to manage feedback, support my team, and make confident design decisions under pressure. This experience improved both my technical and conceptual skills and reinforced my confidence as a creative leader who can guide complex projects from concept to completion.